Battery warranties aren't something people go looking for. Most people don't think about their battery until it fails, which makes coverage like this easy to scroll past.
The ads had to explain the value of a warranty fast, build trust in an insurance product, and give people a clear reason to act now instead of later.
The results
Total conversions (69 checkouts + 43 leads)
Cost per checkout on our top campaign
The creatives drove 69,000+ impressions on Meta, reaching 33,000+ people in a single campaign. Our top campaign turned $116 in spend into 64 checkouts, and lead campaigns averaged $2.05 per lead, with the lowest at $1.35.
The approach
We built the creatives around the moments people actually worry about: a battery that dies without warning, an unexpected replacement bill, getting stuck when you need to be somewhere.
Every ad was made for the feed, with a strong hook up front, plain-language messaging about the coverage, and branding that keeps My Battery Protection front and center.
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